After equipping the Pléney, Nyon and Chamossière mountains, Morzine sought to develop more in altitude. It was the site of the Avorea plateau, bordered by cliffs, that was retained. As from 1960, Morzine came out of the ex nihilo ground; a project that was labelled as a true “modern epic” and carried out by three “musketeers”, Jean Vuarnet, Jacques Labro and Gérard Brémont. A resort with the innovatory concept of “urban skiing” emerges from a gigantic building project, where the pistes extend into snow covered streets to join the accommodation and shops. It becomes known through the Festival of Fantasy Film launched in 1973.
The two resorts located in the Morzine district and linked by their ski domains complement each other perfectly. One tucked in a valley around a village with authentic charm, populated by Savoyard chalets, the other at a cliff base, a quiet pedestrian resort with avant garde buildings. Both are open to the tourist industry, Morzine as more hotel orientated, Avoriaz as more rental orientated, both offer accommodation solutions for everyone and for all tastes. First and third generation resorts, they have founded their reputation upon the excellence of their ski runs and their infrastructures.
Three visionary « Musketeers », are at the origin of the crazy Avoriaz project : “a ski resort at your feet”. Jean Vuarnet downhill ski gold medal winner at the Squaw Valley Olympic Games, initiated the project. Jacques Labro designed a “mimetic” architecture inspired by his environment and in which Avoriaz founds itself. This gained him the Grand Prix of Rome in 1961. The third Musketeer, Gérard Brémont, laid the first stone of his future empire , Pierre et Vacances here.
Created in 1973, The Fantasy Film Festival accentuated the development of the resort during 20 years