Awarded the respected Flocon Vert - For more sustainable mountain tourism


Morzine has been jointly awarded the Flocon Vert sustainability label with neighbouring Avoriaz. The accolade, which is awarded by the European organisation Mountain Riders, recognises destinations that demonstrate a commitment to a sustainable development policy. To date, only eight other destinations have been awarded the Flocon Vert label since its inception in 2011. The label is issued based on compliance with 20 criteria divided into four themes: local economy, social & cultural, governance & destination, and environment & natural resources. The two tourist offices worked together with local stakeholders to put into place a new joint strategy for sustainable development. The plan set out several ambitious initiatives, including changes to the urban planning process, the introduction of greener public transport systems, the creation of new pedestrian areas, traffic reduction measures, actions to help local business become greener, the improvement of walking and cycling routes, and a commitment to reduce the amount of waste created. It is with excitement and pride that the label has now been awarded in recognition of these efforts, which will continue in earnest and evolve in the years and decades ahead.
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